DoerPath
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Ship & Launch Your SaaS

A battle-tested playbook for launching your SaaS product in 2-3 weeks. From pre-launch preparation to post-launch momentum, this covers the full journey.

4phases•20tasks•~2-3 weeks
intermediate🚀Product Launch💻SaaS

Phases & Tasks

  • Define your one core feature

    1h

    Ruthlessly cut scope to the single most valuable feature. Users can live without nice-to-haves.

  • Write landing page copy

    2h

    Structure: Problem → Solution → CTA. Focus on the pain point you solve.

  • Set up waitlist with email capture

    30m

    Use a simple form to collect emails. Mailchimp, ConvertKit, or even a Google Form works.

  • Create 30-second demo video or GIF

    1h 30m

    Show, don't tell. A quick demo is worth 1000 words of marketing copy.

  • Prepare launch day assets

    2h

    Draft tweets, PH listing copy, HN post, and community announcements.

  • Build core feature end-to-end

    24h

    Focus on the happy path. Make the one thing work really well.

  • Add authentication

    3h

    Keep it simple. Email/password or magic links. Social auth can come later.

  • Integrate Stripe checkout

    2h

    Use Stripe Checkout for quick setup. Start with one pricing tier.

  • Deploy to production

    1h

    Vercel, Railway, or Render. Get a real URL live.

  • Test with 3 real users

    3h

    Fix only critical bugs. Document everything else for v2.

  • Post on Twitter with demo

    15m

    Share your demo video/GIF. Explain what it does and who it's for.

  • Submit to Product Hunt

    30m

    Launch at 12:01 AM PT. Have your first comment ready.

  • Post Show HN on Hacker News

    15m

    Format: Show HN: [Name] – [One-line description]

  • Share in relevant communities

    1h

    Discord servers, Slack workspaces, Reddit subreddits. Be genuine, not spammy.

  • Reply to every single comment

    3h

    Engagement matters. Thank people, answer questions, take feedback.

  • Collect testimonials from early users

    1h

    Ask happy users for a quote. Screenshots of praise work too.

  • Submit to directories

    1h 30m

    BetaList, SaaSHub, AlternativeTo, and niche directories for your market.

  • Share revenue/user milestones publicly

    15m

    Celebrate wins openly. "First paying customer!" builds trust.

  • Gather feedback for v2

    1h

    What are users asking for? What's confusing? Document it all.

  • Write launch retrospective

    1h 30m

    What worked? What didn't? Share publicly to build in public.

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Ship & Launch Your SaaS - Step-by-Step Playbook